March is Save Your Vision Month, which makes it the perfect time to focus on keeping your eyes healthy! Our eyes are one of the most important parts of our bodies, and taking good care of them can help prevent vision loss and other eye-related problems. Here are some tips on how to keep your eyes healthy throughout the year.

Currently, 4.2 million Americans over the age of 40 are visually impaired according to the National Eye Institute. About 3 million of these people have low vision. But what is low vision?

Did you know that glaucoma is a leading cause of irreversible blindness in the United States? It’s known as “the sneak thief of sight” by the Glaucoma Research Foundation due to its lack of symptoms and the permanent damage that it causes to vision. The National Eye institute estimates that by 2030, 4.2 million Americans will have glaucoma.

Quick mental exercise: we’re going to give you a word, and we want you to think about what you associate with that word. Ready? Summer. We’ll give you a second. Now that you’re back, what did you think of? For us, summer beckons sunscreen, shorts, flip flops, barbeques, no school, fresh fruit, and without a doubt: sunglasses. Sunglasses are a common thing to come by and for good reason — they are the absolute best way to protect your eyes from harmful UV rays from the sun.

For 96% of the world, the world is a vibrant, colorful place. Outside of old black and white movies, our eyes see and recognize roughly 10 million different shades of color. Let that sink in for a second — 10 million. And yet, there’s a very good chance the 10 million colors you see are just a tiny bit different from the 10 million colors your friend sees. How does this work?

We are huge believers in sustainability and we love to share what initiatives we take part in to help make the world a greener place. There are also TONS of sustainable stuff out there in the optometry industry aside from what you read about today. If you’re interested in being more eco-friendly, this is the perfect place to start. Eco by MODO MODO is one of our biggest suppliers of eyewear.

In our last blog, we highlighted presidents who wore glasses not just throughout their time in office but also throughout their lives. But that pales in comparison when you look at all the influential and important women throughout history who wore glasses. Just in time for International Women’s Day, we want to present to you some of the world’s most historic bespectacled women. But first, a history lesson: International Women’s Day was first recognized as National Woman’s Day on February 28, 1909.

This year on President’s Day, we’re taking a step back from good furniture sales and the advantages of having a three-day weekend to explore a more frivolous — but all the while interesting — topic. In the past 245 years and 46 presidents, only three have worn glasses full-time. Theodore Roosevelt Our 26th president resided in the White House at the turn of the 20th Century and is famously known for his gruff-ness.

We have a deep appreciation for eyes, as some of you may have only guessed. It’s not all just about glasses, contact lens, and making your eyes feel better and see clearer (although that is a major component). Having an appreciation for eyes also means having an appreciation and understanding of some of the eye’s most unique traits, even those seen in more than just humans. One of the rarer eye conditions is one that can also be rather eye-catching: heterochromia.

He knows if you’ve been sleeping. He knows if you’re awake. He knows if you’ve been bad or good so be good for goodness sake! The big man himself makes his appearance soon, so we’re taking a moment to ask one of Life’s big Christmas questions: why does Santa wear glasses? Anyone who has met jolly St. Nick or has at least seen pictures, artwork, or even caught a glimpse of him can recognize his iconic eyewear.

If there was ever a week we would ask you to NOT come and see us, it would be this week. Trust us, we’ll always be here. Instead, you should be staying home, getting cozy and making plans for the holidays. With the CDC’s recent recommendation for people to refrain from traveling this winter, it’s going to be difficult for many of us to celebrate and eat with our families from Thanksgiving to Valentine’s.

Fall is notable for many things: pumpkins, coffee, the good maple syrup you get from Whole Foods or Trader Joe’s. Most notably is our annual fall fashion guide. Yes folks, it’s that time again. This time around, we’re shaking things up a little bit by adding another season. This year, we’re giving you our fashion tips for fall AND winter! Queue mind blown emoji. 🤯 Rock the cat eye Cat-eyed frames have been an iconic choice since the 50’s, but as retro fashion continues to surge in the past couple of years, the angular style of cat-eyed frames can add the extra “pop” to your fall outfit.

If you’ll recall from our last blog, we dipped a little into the science behind choosing the right lens materials. Each material has something unique to offer and has its own properties, but one of the primary ways they can be deemed good enough to meet the standard of prescriptive lenses is by its placement on the refractive index. What is the refractive index? Remember that car mileage metaphor from before?

When you’re in the market for new glasses, the million dollar choice usually comes down to the frames. I mean, what better way to showcase your personal style? Bold, metallic, bright, clear, flashy, blingy… the choices never end! But for most, little thought goes into the actual lenses. If they function the way they’re supposed to, what else is there to consider? As it turns out: a lot! A crash-course on eyewear history Just like frames, there’s a lot of different types of lens that are used in eyewear.

No blog is complete without first mentioning just how weird 2020 has been so far. And as summer comes to an end, back-to-school season begins. Except this year is just a little weirder than the last… for many of us, our kids won’t need packed lunches or extra boxes of tissues to bring to school because school is being brought home instead. Virtual classrooms are going to be a large part of how kids attend class this fall, which means they’ll be spending a lot of time in front of a computer screen.

Your eyes are little globes of technicolor wonder. When you look around at everything around you, the colors you perceive aren’t inherent to the objects you see. Instead, objects absorb light and reflect specific colors that we then see. That red stapler on your desk is only red because that is what is reflected when light hits it. Turn off the lights and your red stapler becomes a dark gray color.

Last summer, we wrote two back to back articles explaining why sunglasses are a summertime necessity. Aside from being iconic fashion statements, sunglasses are all about protecting your eyes from harmful UV rays. It might seem like we drone on about the topic, but we really cannot stress it enough: UV rays can be dangerous and we will ALWAYS recommend sunglasses, not just to help you look cool, but also to keep your eyes safe from UV rays and shaded from super bright sunshine.

A couple of weeks ago, rumors began to float around that Apple was playing with the idea of producing smart glasses by next year. Now this isn’t going to be a tech-rumor-chasing article. MacRumors is the place to go for that. But it does open up a bigger conversation on why this is a big deal. Smart glasses are a relatively new invention, but what makes this different from smart glasses of the past is the rumor of including prescription lenses.

We can wax on and on about the importance of having a semi-annual comprehensive eye exam. But really, the best part happens right after the exam wraps up. When your prescription changes or you’re just in the market for a new pair of glasses, you walk out into the lobby and can choose a new pair of frames from the hundreds we have to choose from. We have a team of talented opticians that not only have impeccable tastes in finding the right frames for you but also have the skills to make your glasses fit properly.