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The Perks of Polarization

Quick mental exercise: we’re going to give you a word, and we want you to think about what you associate with that word. Ready? Summer. We’ll give you a second. Now that you’re back, what did you think of? For us, summer beckons sunscreen, shorts, flip flops, barbeques, no school, fresh fruit, and without a doubt: sunglasses. Sunglasses are a common thing to come by and for good reason — they are the absolute best way to protect your eyes from harmful UV rays from the sun.

The Truth About Color

For 96% of the world, the world is a vibrant, colorful place. Outside of old black and white movies, our eyes see and recognize roughly 10 million different shades of color. Let that sink in for a second — 10 million. And yet, there’s a very good chance the 10 million colors you see are just a tiny bit different from the 10 million colors your friend sees. How does this work?

Downtown Vision and Sustainability: How we take climate action

We are huge believers in sustainability and we love to share what initiatives we take part in to help make the world a greener place. There are also TONS of sustainable stuff out there in the optometry industry aside from what you read about today. If you’re interested in being more eco-friendly, this is the perfect place to start. Eco by MODO MODO is one of our biggest suppliers of eyewear.